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How The Voice harnessed social media and won in the ratings race

Peter Naylor EVP, Digital Media Sales NBC Universal Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor, EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about – and watched – hits of the past year.
August 23, 2011
Peter Naylor
EVP,
Digital Media Sales
NBC Universal
Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor,   EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about - and watched -  hits of the past year.
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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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