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How The Voice harnessed social media and won in the ratings race

Peter Naylor EVP, Digital Media Sales NBC Universal Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor, EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about – and watched – hits of the past year.
August 23, 2011
Peter Naylor
EVP,
Digital Media Sales
NBC Universal
Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor,   EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about - and watched -  hits of the past year.
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About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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