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How The Voice harnessed social media and won in the ratings race

Peter Naylor EVP, Digital Media Sales NBC Universal Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor, EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about – and watched – hits of the past year.
August 23, 2011
Peter Naylor
EVP,
Digital Media Sales
NBC Universal
Television is no longer a passive experience, and factual entertainment, as seen with various live competition shows over the years, is perfectly poised to take advantage of the new possibilities afforded by social TV. On October 20, hear from Peter Naylor,   EVP Digital Media Sales, NBC Universal, about how NBC’s smash singing competition The Voice leveraged social TV to create one of the most talked-about - and watched -  hits of the past year.
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About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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