Professional skateboarder Rob Dyrdek took the unlikely leap to executive producer and reality TV star in 2006 with the launch of MTV’s Rob and Big. Five years later he’s the star and EP of his third MTV reality series, Ridiculousness.
Ridiculousness, premiering on August 29 at 10 p.m. EST, is a reality clip show that features about 40 amateur Internet videos per episode. Dyrdek serves as host and celebrity guests such as Johnny Knoxville drop by.
“If America’s Funniest Home Videos is Folgers, this is the Starbucks of clip shows,” says Dyrdek.
Dyrdek maintains that his clip show is set apart from others thanks to the sheer volume of videos included.
“Everyone overproduces clip shows,” he says. “[Comedy Central's] Tosh.0 is incredibly funny but with all the production, there’s only seven or eight videos. In this show, the videos are the stars.”
Dyrdek, on the promo circuit for his latest brand partnership with Wonka candy, says his TV career began “by accident” after he wrote a skit for a skateboard video. Inspired by the frequency of bodyguards kicking him out of skate spots, he brought along his own bodyguard, 6’6″ 400 lb. Christopher “Big Black” Boykin, to get kicked out instead.
“It made a big splash in the skate world and eventually turned itself into a television series [Rob and Big] and went off and running, and now I’m into my third series,” says Dyrdek.
After three seasons of Rob and Big, for which Dyrdek was executive producer and star alongside Boykin, the skateboarder turned his focus to making dreams come true in his 25,000-square-foot industrial warehouse and office complex via his second MTV series, Rob Dyrdek’s Fantasy Factory. Episodes of Fantasy Factory have featured Dyrdek getting attacked by a shark, turning a car into a skateboard, and joining a metal band.
“In that first year of Rob and Big, I had to really learn and understand what it takes to create television and it just developed and really kicked in with Fantasy Factory,” he says.
“I approached the show just like I approach business. Even with the new show [Ridiculousness], it’s looking at [whether] there’s a hole in the market or a place to capitalize on an old classic and remake it and that’s basically what I’ve done.”