Google and YouTube are teaming up with the UK’s National Film and Television School (NFTS) via a two-tiered, three-year sponsorship arrangement.
Google executive chairman Eric Schmidt confirmed that the massively popular content portal will be sponsoring the NFTS Showcase at BFI Southbank and funding its new initiative, The Film Clinic, as part of his MacTaggart Lecture at the Edinburgh International Television Festival.
The NFTS Showcase, held at the BFI Southbank annually, spotlights the work of its graduating students and features narrative films, docs, TV programs and animated works.
The other aspect of YouTube’s two-pronged sponsorship of the NFTS is The Film Clinic, a new initiative designed to help amateur filmmakers craft their content into captivating narratives and other forms, and to familiarize them with the digital distribution process through advice from You Tube experts, as part of the NFTS Business Skills Module.
“I’m delighted that we are partnering with the UK’s National Film and TV School, to help young filmmakers navigate the world of YouTube,” Schmidt said during his lecture. “Starting in January we will be investing to support an online filmmaking and distribution module as part of the school’s curriculum.”