Five formats from Nordic-based prodcos have been optioned by London’s Zig Zag Productions for the U.S. and UK markets.
Date My Life from Sweden’s Art89, Kids in the Picture from Denmark’s Babyfoot, Russian Roulette from Finland’s Aito Media, The Wall from Finland’s Intervisio; and Gangster Boss from Denmark’s Koncern Film & TV were optioned at last week’s Nordic World Pitch in Elsinore in Denmark.
The deals were closed by Danny Fenton, CEO and executive chairman of Zig Zag.
Each participant at the first Nordic World Pitch was given two and half minutes to pitch their top three formats to a jury of industry experts, which selected the best eight ideas.
From there, the shortlisted formats were pitched to a panel of commissioning editors, who awarded the best four ideas – Art89′s Date My Life, Babyfoot’s Kids in the Picture, Aito Media’s Russian Roulette and Media Circus’ Record Chasers – with a cash prize of €10,000 each, contributed by Nordic World.
Representatives from the region’s four largest commercial broadcasters – TV2 Norway, TV4 Sweden, TV2 Denmark and MTV3 Finland – attended the event. According to Jan Salling, cheif operating officer and director of sales of Nordic World and the architect of the Nordic World Pitch, the assembled broadcasters’ reaction to the event was so positive that they would like to contribute €25,000 each in prize money to the 2012 Nordic World Pitch. The €100,000 prize pot will be awarded to the best format concept in contention, with the condition that it is invested in a pilot of the winning show.
“I wanted the Nordic World Pitch to shorten the distance between creativity and business, and it has surpassed my expectations in that respect,” said Salling. “But it has also achieved another very significant thing: it has made the broadcasters realise that it makes sense to support the true independents – for the simple reason that they very often have great ideas and more flexible business models.”