Unscripted

FME takes “Baking Made Easy”

FremantleMedia Enterprises has acquired the international distribution rights, excluding the U.S., Canada, UK and Ireland, for the Pacific Productions series, hosted by supermodel turned patisserie chef Lorraine Pascale (pictured).
September 7, 2011

FremantleMedia Enterprises has acquired the international distribution rights, excluding the U.S., Canada, UK and Ireland, for Pacific Productions’ series Baking Made Easy, hosted by supermodel turned patisserie chef Lorraine Pascale (pictured).

The six-part, 30-minute series aired on BBC2, and racked up 2.7 million viewers, which Fremantle says makes it the BBC’s number one cookery series of the year thus far.

In Baking Made Easy, Pascale bakes up sweet and savoury recipes, with old favorites sitting alongside modern twists. With a Leith’s Diploma of Food and Wine and a foundation degree in International Culinary Arts in Pastry under her belt, she shares her know-how, learned from training as a patisserie chef.

“FME have a premium catalogue of lifestyle and cookery shows and Lorraine Pascale’s Baking Made Easy will fit in extremely well,” said David Ellender, global CEO, FME. “We are positive that her baking series will be popular amongst our international buyers.”

‘There is already an international buzz about this series and a lot of interest so we are delighted that FME is going to distribute it and look forward to working with them,” said Rachel Purnell, managing director at Pacific Productions.

The series enters FME’s lifestyle catalog, which also includes franchises from chefs Jamie Oliver, Martha Stewart and Anthony Bourdain, and cookery titles such as  Annabel Langbein’s Free Range Cooking and Emeril Lagasse’s Taste of Emeril – Cooking Challenge.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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