People/Biz

Michalchyshyn out, Etkind in at Planet Green

Marc Etkind has taken the reins at Planet Green, replacing the channel's president and general manager Laura Michalchyshyn (pictured) as part of a reshuffle at parent company Discovery Communications that also sees Ed Hersh taking control of Military Channel.
September 8, 2011

Marc Etkind has taken the reins at Planet Green, replacing the channel’s president and general manager Laura Michalchyshyn (pictured) as part of a reshuffle at parent company Discovery Communications that also sees Ed Hersh taking control of Military Channel.

Etkind takes on the newly created position of senior VP of content strategy, moving from his previous role as VP of development at sister network Animal Planet. Michalchyshyn, meanwhile, resigned earlier this summer, according to a Discovery Communications spokesperson.

Elsewhere, Hersh moves from senior VP of strategic planning for Military Channel and Investigation Discovery (ID) to become senior VP of content strategy at Military Channel, although Discovery said he would continue to advise on content for ID.

The news comes as Rita Mullin, most recently VP of development at Discovery Communications’ TLC network, is moving to take on the role of senior VP of content strategy for Discovery FitĀ & Health, as reported earlier today.

The ‘senior VP of content strategy’ is now the de facto term for channel head being used for the ID, Fit & Health, Planet Green and Military channels, the Discovery spokesperson told realscreen.

Etkind and Hersh will have lead responsibility for developing new content and business strategies as well as working collaboratively with the heads of marketing, communications, programming and production to drive the success of their brands.

The pair both report to Henry Schleiff, president and general manager of Investigation Discovery, Military Channel and Planet Green.

Rounding out the restructuring, Sara Kozak is promoted from VP to senior VP of production for ID, Military Channel and Planet Green, while Doug Seybert is promoted from VP to senior VP of marketing for the three nets.

In a statement, Schleiff said: “As Investigation Discovery continues its rise as America’s fastest-growing network and we further invest in Military Channel and Planet Green, Marc, Ed, Koz and Doug will work with me to chart a path for these networks’ future growth and success.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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