Marie Mustel will take on the role of digital business developer at Banijay Group, where she will be spearheading the company’s digital operations.
Mustel will be based out of the company’s Paris headquarters, beginning on October 1.
In addition to being in charge of the Group’s digital strategy, she is also tasked with increasing the activity of new and existing Group brands in the digital space.
Mustel was previously the head of online marketing and innovation at Universal Music France, where she oversaw the company’s diversification into digital, and developing webTV, social gaming and mobile applications.
“We’re delighted to welcome Marie on board,” said Francois de Brugada, executive vice president, Banijay Group. “We’re sure her insight and experience will be invaluable for the group in terms of exploiting the many digital opportunities available for our programming and brands.”