People/Biz

Banijay brings on digital biz developer

Marie Mustel will take on the role of digital business developer at Banijay Group, where she will be spearheading the company's digital operations.
September 12, 2011

Marie Mustel will take on the role of digital business developer at Banijay Group, where she will be spearheading the company’s digital operations.

Mustel will be based out of the company’s Paris headquarters, beginning on October 1.

In addition to being in charge of the Group’s digital strategy, she is also tasked with increasing the activity of new and existing Group brands in the digital space.

Mustel was previously the head of online marketing and innovation at Universal Music France, where she oversaw the company’s diversification into digital, and developing webTV, social gaming and mobile applications.

“We’re delighted to welcome Marie on board,” said Francois de Brugada, executive vice president, Banijay Group. “We’re sure her insight and experience will be invaluable for the group in terms of exploiting the many digital opportunities available for our programming and brands.”

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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