Formats

Armoza Formats taking “Upgrade” to Switzerland

Tel Aviv-based Armoza Formats has signed its first broadcast deal with Swiss broadcaster RTS for the game show format Upgrade.
September 14, 2011

Tel Aviv-based Armoza Formats has signed its first broadcast deal with Swiss broadcaster RTS for the game show format Upgrade.

RTS will produce the local version, hosted by Swiss personality Sarkis and titled Ca Déménage, for a November premiere on its Saturday primetime slot.

Upgrade challenges families and roommates to answer trivia questions correctly in order to upgrade items like leaky refrigerators, slow-running computers and out-dated bedroom sets. The catch is that if they answer incorrectly, they’ll be left without washing machines, televisions and couches when the items are carted away.

Like the format’s Canadian V Channel and Norwegian TV2 versions, the Swiss version will be sponsored by a furniture chain – in this case, Europe’s Conforama.

The Canadian and Norwegian versions are currently in production on their second seasons. Armoza Formats has also recently signed new deals for the game show in the U.S., Belgium and Holland, Russia and India.

Upgrade is the perfect format to literally bring TV in the homes of our viewers, and will allow us to explore all of the beautiful regions of Switzerland through our roving crew,” said RTS head of entertainment, Thierry Ventouras. “The Swiss version will be funny and educational and will celebrate the local cultures in our country.”

Armoza Formats CEO Avi Armoza added: “We’re very pleased to finalize our first format broadcast in Switzerland. Part of the appeal of Upgrade is its voyage into the homes of the nation’s people, and in a country as diverse and lovely as Switzerland, it is sure to be a fascinating adaptation.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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