Female-skewing U.S. cable net Lifetime has ordered 10 one-hour episodes of 24 Hour Catwalk, a fast-paced competition series which challenges four fashion designers to create an entire collection in just one day.
Hosted by television personality Alexa Chung, the series will be produced by New York-based Jane Street Entertainment.
Contestants, with the help of a sewing team, must showcase their three-piece collections to the program’s judges, which include designer Cynthia Rowley, New York Times fashion editor Derek Blasberg and power publicist James LaForce. The winner receives a cash prize.
Jane Street Entertainment’s Linda Lea and Donna Macletchie will produce the series, with Lifetime’s Rob Sharenow, Gena McCarthy and Colleen Conway executive producing.