Discovery Enterprises International is restructuring its program sales team in Europe, the Middle East and Africa (EMEA) in a bid to optimize business across the region, and has named Saevar Lemke to the newly created role of regional director of program sales for EMEA.
In Lemke’s expanded remit, he will be directly responsible for program sales opportunities to third party broadcasters across all of EMEA, and will continue to be based in Munich, reporting to Nicolas Bonard, senior VP of Discovery Enterprises International.
Most recently the director of program sales for Germany, Lemke was responsible for German-speaking Europe and Benelux. He also has experience as a strategic planner for the program and communications department of NBC Universal (formerly Universal Studios Networks Germany) for three years.
A five-year-Discovery veteran, Lemke will receive support from staff based in local markets throughout the region. His new team includes program sales managers Julia Bokszczanin, a Warsaw-based new hire, focusing on Central and Eastern Europe, Greece, Turkey and Middle East; Charo Penedo Arroyo, based in Madrid, who will oversee Southern Europe; and Anna Scheitzach, based in Munich and responsible for Russia, the Commonwealth of Independent States and the Baltics.
“Having a presence in key local markets is crucial to DEI’s growth and future success,” said Bonard. “With Saevar at the helm, this new team is well-positioned to generate impressive sales opportunities and to expand the reach of Discovery’s signature high-quality programming across the EMEA region.”