PBS’s flagship station WNET is to manage the international distribution of its proprietary programming, which includes ‘American Masters’ (pictured: Jeff Bridges: The Dude Abides), ‘Nature,’ and ‘Great Performances,’ all of which air on the U.S. public broadcaster.
The New York-based producer/broadcaster has been responsible for approximately one-third of all programs seen on PBS stations to date.
“I am excited about this new opportunity to invigorate WNET’s revenue stream,” said Harvey Seslowsky, MD of sales and global content distribution for WNET.
“The incredible current and archival programs in WNET’s library have real potential in markets outside of North America, and we’re eager to investigate various distribution models that will help us to maximize this potential.”
He added that while many of the programs from WNET have been broadcast around the world, the new distribution model will “broaden the scope of our work globally.”
WNET’s programming reaches some five million U.S. viewers each week, according to the broadcaster. The station is also the parent company of public TVstations Thirteen and WLIW21, and the operator of NJTV.