Paul Telegdy, most recently EVP of alternative programming at U.S. broadcast network NBC, has been promoted to the newly created position of president of alternative and late night programming.
As chief of its unscripted programming, Telegdy led the charge for the network’s smash singing competition The Voice, as well as other reality competition hits such as America’s Got Talent and The Sing-Off. He’s also overseen assorted specials for the net, including the Golden Globes, The Macy’s Thanksgiving Day Parade and 2010′s Primetime Emmy telecast.
“Paul is an exemplary executive who has tremendous creative vision in the area of unscripted programming which makes him perfect for this expanded role,” said NBC Entertainment chairman Robert Greenblatt. “He delivered a powerful new franchise in The Voice and is overseeing NBC’s continued success with hit reality series such as The Sing-Off, America’s Got Talent, The Biggest Loser, Celebrity Apprentice and the upcoming Fashion Star, to name just a few.
“I know he will bring his uniquely inventive eye to our venerable late-night institutions and I’m personally pleased that he is extending his relationship with NBC as we seek to build the best team of top executives possible.”
Rick Ludwin, a 31-year veteran at the network who most recently held the post of EVP of late night and primetime series, will move into a consultancy role for the network.
“To have been a part of TV history with Seinfeld, our late night franchises, Saturday Night Live and with all our producers, writers and talent has been unbelievable,” said Ludwin. “Since I was a kid it was a dream of mine to work at NBC. I got to do it and continue to be grateful.”
The Voice, which launched in April, has averaged a 5.5 rating, 15 share in adults 18-49 and 13.7 million viewers overall, making it NBC’s top-rated new series since Heroes was launched in the fall of 2006, according to the network. Among all the entertainment series on the Big Five this season, The Voice was second only to American Idol in adults 18-49.
Telegdy had held the role of EVP of alternative programming for NBC and Universal Television since December 2008.