TV

Shine sells “Clash of the Choirs” into China

Shine International, the sales arm of Shine Group, has licensed the format Clash of the Choirs (pictured) to China's CCTV1.
September 21, 2011

Shine International, the sales arm of Shine Group, has licensed the format Clash of the Choirs (pictured) to China’s CCTV1.

The 10-episode order of the reality series, which sees celebrities going back to their home towns to recruit and coach an amateur choir to compete against rival choirs, is scheduled to premiere in early November.

The sale marks Shine International’s second format deal in China, after the recent sale of hair styling competition show Shear Genius to Shanghai Media Group (SMG). Zespa Media facilitated Shine International’s collaboration with CCTV1.

Cyrus Farrokh, Shine International’s director of international distribution overseeing Asia Pacific, said: “China is a key market for Shine International, so I’m thrilled to announce our second format deal in the country as we continue to build a footprint and format distribution in the Asia Pacific region with local productions of our major global franchises.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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