Docs

MIPCOM Picks 2011: The Birth of Shopping

Combining lavishly rendered re-enactments and expert interviews with diary excerpts and poster art from the day, this doc provides a glimpse into the vision fostered by such retail legends as Rowland H. Macy and Harry Selfridge – a vision of empowerment and aspiration, accompanied by a soundtrack of clinking coins and ringing cash registers.
September 26, 2011

THE BIRTH OF SHOPPING

Partners: Essential Media and Entertainment, Telfrance for ARTE and SBS; distributed by ZED

Length: 1 x 52 minutes and 2 x 52 minutes

Aired: July 2011 (SBS One)

Rights available: Worldwide

Where, oh where, would we be without the department store? Be it Bloomingdales or Wal-Mart, the almighty shrine to consumerism is more than just a mere collection of goods, or so this well-crafted documentary posits.

The rise of the department store certainly promoted the advent of consumer culture and, according to evidence presented here, it also propelled the emancipation of women. Combining lavishly rendered re-enactments and expert interviews with diary excerpts and poster art from the day, the doc provides a glimpse into the vision fostered by such retail legends as Rowland H. Macy and Harry Selfridge – a vision of empowerment and aspiration, accompanied by a soundtrack of clinking coins and ringing cash registers.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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