Discovery Communications is moving into the cell phone market, partnering with handset manufacturer Huawei Device to develop the Huawei-Discovery Expedition phone (pictured).
The Huawei-Discovery Expedition phone is part of the expanding Discovery Expedition line, the official lifestyle brand of Discovery Channel, the company said. The device is water-resistant, dustproof and anti-shock, and also includes a GPS, torch, compass and G-sensor.
It is also equipped with Facebook and Twitter social networking capabilities, and will be available to buy worldwide in the fourth quarter of this year. The partnership signals Huawei’s increasing presence in the Americas, Europe, Australia, Asia, China and other global markets, according to Discovery.
“Discovery’s global partnership with Huawei is the first in a series of strategic efforts to create additional touch points for our consumers to engage and interact with our network brands all around the world,” said Nicolas Bonard, senior VP of Discovery Enterprises International.
Victor Xu, Huawei Device’s chief marketing officer, added that the phone would provide “outdoor enthusiasts with a device that can support their communications and active lifestyle needs,” and said that the partnership “will allow Huawei to leverage Discovery’s robust marketing channels to consumers around the world.”