As folks from the team squeeze the last few meetings and cocktails for MIPCOM into their diaries, I’m left behind putting the final touches on the content for the second edition of realscreen‘s Branded Entertainment Forum, which takes place in New York City on October 20.
Reprising his role as advisory board chair, Doug Scott, president, OgilvyEntertainment, has outdone himself in assembling an advisory board that has seen to it that the event will delve deep into the most relevant, interesting executions of brand-funded entertainment. Co-chaired by Evan Shapiro, president IFC tv and Sundance Channel, and Robert Friedman, president of media & entertainment, @radical.media, the board is as follows: Russ Axelrod, director of branded entertainment, Microsoft Corporation; Anthony Batt, president, Katalyst Films; Frank Cooper III, CMO, global consumer engagement, PepsiCo; Bill Davenport, executive producer, W+K Entertainment; John Ferriter, managing director, Octagon Entertainment; Colby Gaines, founder, Back Roads Entertainment; Jae Goodman, chief creative officer, CAA Marketing; Kevin McAuliffe, VP, branded entertainment group, NBCU Cable Branded Entertainment Group; Noah Syken, U.S. media planning, sports & entertainment advertising and branded content, IBM; and Mike Wiese, director of branded content and entertainment, JWT.
Confirmed speakers at press time include Paul Day, VP, branded content and digital media, Cineflix; Francois Florentiny, managing director, ITV Studios France; Peter Naylor, EVP, digital media sales, NBC Universal; and Chris Bruss and Ed Wise from Funny Or Die. To register, visit branded-ent.tv.
Meanwhile, we’re hard at work programming the 14th edition of the Realscreen Summit, taking place in Washington, DC, from January 29-February 1. Our A-list advisory board, helmed by Robert DeBitetto, president and general manager, A&E Network and BIO Channel, is committed to working with the realscreen team to deliver remarkable content. See ads on pages 75 and 77 for more and to meet the board, and check this space in November for programming highlights. Registration is at an all-time high this year so far, so feel free to visit realscreensummit.com for details on how to get a head start in setting your schedule.
’til next time, go well
VP & publisher