Formats

Endemol sells “Money Drop” formats into Russia

WeiT Media, Endemol's Russian operation, has closed several deals with broadcasters for formats based on The Money Drop, as well as UK formats Snog, Marry and Avoid and Hot Tub Ranking. (Pictured: Million Pound Money Drop)
September 28, 2011

WeiT Media, Endemol’s Russian operation, has closed several deals with broadcasters for formats based on The Money Drop, as well as UK formats Snog, Marry and Avoid and Hot Tub Ranking.

Ahead of MIPCOM’s ‘Focus on Russia’ week, Russian net Rossiya 1 has commissioned a season of The Ten Million Show and Channel 7 in Kazakhstan has ordered a second series of The Forty Million Show, both based on the Endemol UK hit The Money Drop (pictured).

Money Drop is the first format to be adapted by WeiT Media following Endemol’s acquisition of a controlling share in the company in March 2010.

The two formats will air later on in 2011 and will also incorporate online and social media engagement for viewers.

Russian TV channel MUZ-TV has also commissioned WeiT to produce second seasons of UK entertainment formats Conveyor Belt of Love, Snog, Marry, Avoid? and Hot Tub Ranking.

Marina Williams, CEO of Central and Eastern European operations at Endemol Group said: “As we prepare for the first ever Russian-themed MIPCOM it’s great to be able to announce a line up of new deals for some of the company’s prime time entertainment hits.”

Timur Weinstein, general producer of WeiT Media Company added: “The demand for non-scripted entertainment in Russia continues to grow. On the one hand there is a significant increase in the number of international formats being adapted for the local market and on the other there is an increase in entertainment output from TV channels aimed at young audiences.  It is therefore a great advantage for us to be able to draw on Endemol’s global portfolio and adapt their international hits for our Russian broadcast partners.”

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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