FremantleMedia Enterprises’ first Middle Eastern office has set up shop, with Anahita Kheder (pictured), VP Middle East, heading it up.
The Dubai-based operation will see Kheder reporting to FME’s Mark Newton, EVP licensing, EMEA. She will also work closely with Jamie Lynn, SVP distribution – Southern Europe, Middle East and Africa.
In her role, Kheder will be responsible for offering consolidated content packages to broadcasters in the region and maximizing ancillary rights for FME’s content portfolio, with a focus on formats, kids and family entertainment and non-TV properties.
Kheder has over 11 years of experience working in the Middle East, and has worked with projects such as Paris Hilton’s BFF Dubai.
In a deal brokered by Lynn for FME, Middle Eastern broadcaster MBC Group will launch a local version of FremantleMedia and 19TV’s Idols format later this year. Kheder has already secured cross-media sponsorship deals with major brands for the launch of Arab Idols, by working closely with MBC Group’s commercial arm, Arabian Media Services (AMS).
“This new office will enable us to deliver so much more for our broadcaster clients in the Middle East,” said FME’s EMEA CEO, Mel Alcock.
David Ellender, FME’s global CEO, added, “The Middle East is currently one of the fastest growing markets globally and we’re looking forward to building on our existing relationships there.”