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Armoza bringing factual comedy format to Russia

The Israeli-based format shop has signed a deal with Russian broadcaster CTC to produce a pilot of its Comedians at Work format.
September 30, 2011

Israeli-based format shop Armoza Formats has signed a deal with Russian broadcaster CTC to produce a pilot of its Comedians at Work format.

The agreement marks the first deal the company has signed with a Russian broadcaster. The format, in which comedians join the work force and toil away at “normal” jobs and then deliver a stand-up routine based on the experience in front of a live audience, currently is airing its second season on Germany’s RTL.

It also recently launched on Norway’s TV2 channel and has been commissioned for a seventh season on Israel’s Reshet Channel 2.

“When you get comedy right, it can become a channel’s star program, spawning new talent for the channel and securing a long run of excellently-rated primetime seasons,” said Armoza Formats’ CEO Avi Armoza.

“We’re very pleased that our local partners in Comedians at Work in Germany and Norway have proven that the format’s recipe is a guaranteed hilarious hit, and we look forward to seeing a new incarnation in Russia.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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