Northern Alliance Group rebrands as NICE

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is announcing its rebranding under a "nicer" handle, Nordic Independent Creative Entertainment, at MIPCOM.
October 3, 2011

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is rebranding as Nordic Independent Creative Entertainment.

NICE Group is made up of Monster and Limelight Film & TV from Norway, Moskito from Finland, Baluba, Titan Television and Nice Scripted Entertainment from Sweden, and Gong from Denmark.

Morten Aass, CEO of NICE explained the strategy behind the move: “The group is a unique proposition right now in the Nordic territory in terms of size, turnover and diversity. The NICE rebrand is designed to be playful but to mirror closely our USP — our very strong creative development units.”

NICE recently acquired Titan, Limelight and Nice Scripted Entertainment earlier this summer and completed the €100 million turnover group structure, with aims to add more small creative indie companies from the Nordic region.

NICE is set to produce well over 100 TV series across all genres in 2011, including Babes on the Bus from Monster Formats and Celebrity Babysitter from Limelight.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty