Northern Alliance Group rebrands as NICE

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is announcing its rebranding under a "nicer" handle, Nordic Independent Creative Entertainment, at MIPCOM.
October 3, 2011

The Northern Alliance Group (NAG), comprised of assorted independent Nordic prodcos, is rebranding as Nordic Independent Creative Entertainment.

NICE Group is made up of Monster and Limelight Film & TV from Norway, Moskito from Finland, Baluba, Titan Television and Nice Scripted Entertainment from Sweden, and Gong from Denmark.

Morten Aass, CEO of NICE explained the strategy behind the move: “The group is a unique proposition right now in the Nordic territory in terms of size, turnover and diversity. The NICE rebrand is designed to be playful but to mirror closely our USP — our very strong creative development units.”

NICE recently acquired Titan, Limelight and Nice Scripted Entertainment earlier this summer and completed the €100 million turnover group structure, with aims to add more small creative indie companies from the Nordic region.

NICE is set to produce well over 100 TV series across all genres in 2011, including Babes on the Bus from Monster Formats and Celebrity Babysitter from Limelight.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.