Digital

Mercury, ITN bring “N2K” to Alhurra

UK-based distributor MercuryMedia has inked a deal with Washington DC-based Middle Eastern broadcaster Alhurra TV for N2K, an ITN-produced magazine show, which will air in the Middle East from January 2012.
October 4, 2011

UK-based distributor MercuryMedia has inked a deal with Washington DC-based Middle Eastern broadcaster Alhurra TV for N2K, an ITN-produced magazine show, which will air in the Middle East from January 2012.

The deal marks Mercury’s first move into magazine shows. Made by UK-based ITN, the show will feature the most talked about stories from across the web, and in the Twittersphere in a weekly half-hour format.

Mercury CEO Tim Sparke said: “Winning a first deal for N2K with Alhurra is really exciting, especially as they are keen to work with us and our production partners ITN to shape the show. Events in the Middle East have been profoundly affected by the internet and social media and N2K will reflect the latest trends in this space. We are confident that the show will win orders from other broadcasters at Mipcom.”

Mark Kozaki, Alhurra’s program acquisition and scheduling officer, added: “N2K is a perfect fit with Alhurra’s commitment to social media, both on the air and through its social media platforms.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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