UK-based factual prodco Raw Cut has inked a deal with Born Free Foundation to represent the animal welfare organization’s video archive, which features more than 25 years of animal welfare and conservation footage.
The agreement marks the first time the wildlife charity has formed a representation deal, and the first time its content has been made available online, viewable at www.rawcutarchive.com.
The UK-based prodco runs an online archive of more than 100 hours of original programming, which includes clips of police pursuits, and Born Free’s archive will be incorporated into Raw Cut’s offering over the coming months.
Bill Rudgard, MD of Raw Cut, said: “It has been our intention from the beginning to supplement our own offering with content from other bodies and we are committed to developing our archive into a world-leading resource.”
Will Travers, CEO of the Born Free Foundation, added: “Since our formation many years ago, Born Free has been involved in some thrilling and unique projects – from rescuing and releasing dolphins to translocating elephants, protecting endangered wolves and exposing the cruelty of captive animal exploitation. Those stories, those images continue to thrill and inspire, and I am very pleased that we are partnering with a prestigious company like Raw Cut.”