Formats

Viasat signs up “24/7 Love Lab”

Israel-based indie Armoza Formats has sold relationship reality series 24/7 Love Lab (pictured) to Viasat in a multi-territory agreement, marking the first deal for the format.
October 5, 2011

Israel-based indie Armoza Formats has sold relationship reality series 24/7 Love Lab (pictured) to Viasat in a multi-territory agreement, marking the first deal for the format.

Viasat channels in Sweden, Norway and Denmark will air the format, which sees one bachelor and his three best friends living in a mansion with 14 single girls. 24/7 Love Lab premiered on Israel’s Channel 10, where it was produced by Abot-Reif-Hameiri.

Avi Armoza, CEO of Armoza Formats, said: “We are very happy to conclude a group deal for 24/7 Love Lab, which has great potential for multi-territory cooperation, specifically in terms of sharing and reducing local production costs, and creating a strong visual language and brand that will resonate throughout a region.”

The deal was brokered with Armoza by Beata Hegedus, Viasat’s VP of formats and entertainment.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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