Discovery Communications has named Jean-Briac “JB” Perrette, most recently with NBCUniversal as president of digital and affiliate distribution and content distribution strategy, as its chief digital officer.
Perrette will lead the company’s digital strategy, including Discovery’s U.S. websites, interactive technology, its digital operations and programming group, and will also lead distribution efforts with non-traditional affiliates such as Apple, Netflix and Amazon. He will also be responsible for Discovery Commerce, including licensing and home entertainment divisions as well as footage and music services.
At NBCUniversal, Perrette played a leadership role in developing the digital video joint venture Hulu and also oversaw North American distribution of film and video across digital platforms.
The hiring reunites Perrette with Discovery Communications president and CEO David Zaslav, who had served as president of cable and domestic TV and new media distribution at NBC Universal prior to moving to head up Discovery in January 2007.
“JB is one of the top digital strategists in the media industry today and joins Discovery at an important time in our growth and development,” said Zaslav, to whom Perrette will report. “We look forward to JB’s leadership in taking Discovery to the next level of growth as we continue focusing on creating value, deepening engagement with more viewer sampling of our brands, and monetizing our 25-year programming library across an increasing number of digital distribution platforms.”
“Discovery is the global leader in non-fiction content, with incredible brands and a world-class leadership team led by David, who I am excited to work with again,” added Perrette. “I look forward to expanding Discovery’s presence in the digital space, finding new opportunities to earn value for its robust content and driving viewer engagement on all screens.”