Banijay International has sold the shiny floor musical game show, Super Star Ding Dong, to Jiangsu Broadcasting Corporation China.
JSBC will co-produce the Vision Independent format with Idea Asia Media, and the Chinese version is set to air in the months ahead. Banijay also sold the format to Mastiff Media in Poland.
In Super Star Ding Dong, contestants must identify a popular song as rendered by a doorbell chime attached to eight closed doors. Correct answers open the doors, with each one hiding a top celebrity look-alike, and the contestant who identifies the most songs goes on to the final round.
Karoline Spodsberg, managing director, said: “This sale is a great achievement for Banijay International; we are keen to ramp up our presence in Asia and this is a very solid indication of the business we are capable of doing there on behalf of our third party producers.”
“This unique format had me captivated as soon as I saw it,” added Nan Hu, managing director of Idea Asia Media. “I strongly believe it will be a fresh hit in Chinese market.”