Online and TV music show Live & Lost with Blackberry has returned to Channel 4 for a third series, with new UK artists journeying to a gig with the help of fans through social media sites.
In this season of the series, produced by UK prodco Pulse Films, up and coming UK artists Chipmunk, Parade and Rizzle Kicks must face a new twist of a secret daily challenge to compete and a destination to reach, with only £20 and their BlackBerry smartphones in their pockets.
The artists must contact their fans via Facebook, Twitter and BlackBerry Messenger to find transportation, accommodation, food and entertainment, and the fans that help receive impromptu gigs as rewards.
The series will live online at BlackBerry UK’s Facebook page and aired on Channel 4 yesterday (October 16). The broadcast version carries a weekly roundup of content, while the Live and Lost hub will carry daily online episodes.
“Pulse is thrilled to be working with the team at BlackBerry and Channel 4 again on what promises to be the best Live and Lost so far,” said Thomas Benski, MD of Pulse. “Pulse prides itself in creating groundbreaking cross-platform content in association with brands, broadcasters and talent and the Live and Lost format has proved such a success in bringing all these elements together and engaging youth audiences.”
Live & Lost is executive produced by Daniel Glew, Scott Barkwith, Caroline Reik and Thomas Benski for Pulse.