Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) has appointed Olgierd Dobrzyñski, an exec from Polish broadcaster TVN, as its country manager for Discovery Networks in Central Europe.
At TVN, Dobrzyñski has been responsible for the development of new business projects, including the launch of the network’s thematic channels, and has been in charge of TVN Group affiliate revenues.
He joins Discovery effective January 1, 2012, reporting to Kasia Kieli, president and MD of Discovery Networks CEEMEA.
“This is a great opportunity to lead Discovery’s operations in Central Europe and broaden my experience in the region beyond Poland,” Dobrzyñski said. “I am very much looking forward to joining the team.”
Dobrzyñski replaces Dorota Zurkowska-Bytner, who is moving to become Discovery Networks CEEMEA’s VP of ad sales development; a role in which she will have responsibility for Discovery’s advertising business across 105 markets in the region.
The role is a new position that has been created to drive new business opportunities for ad sales across Discovery Networks CEEMEA’s markets. She continues to report to Kieli.