Digital

Passion titles launch on Hulu

London-based Passion Distribution is bringing some of its titles to U.S. audiences on the free Hulu platform and the pay subscription-based Hulu Plus service, as part of a new agreement with the streaming video site.
November 9, 2011

London-based Passion Distribution is bringing some of its titles to U.S. audiences on the free Hulu platform and the pay subscription-based Hulu Plus service, as part of a new agreement with the streaming video site.

The first titles to be launched on both Hulu platforms are Daisybeck Productions’ My Big Fat Family Challenge, seasons one and two (6 x 60-minutes and 8 x 60-minutes), Culture X, seasons one through three  (30 x 60-minutes) from Third Floor Pictures, and HCA Entertainment’s Grimefighters (46 x 30-minutes).

The move is part of Passion Distribution’s strategy to grow its digital content sales, the company said. Rebecca Thomas, sales executive for global digital sales at Passion, said: “We view digital distribution platforms as an incredibly important market for content sales, and we feel that our content works very well within the digital arena.

“Hulu is one of the most important digital distribution platforms in the U.S., and having our content join Hulu’s library of premium content reflects Passion’s strength in delivering high-quality programming.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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