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NBCU’s Lauren Zalaznick to provide opening keynote

Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media, will provide the opening keynote at the Realscreen Summit on Monday, January 30, 2012. In this role, she oversees ...
November 10, 2011

Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media, will provide the opening keynote at the Realscreen Summit on Monday, January 30, 2012.

In this role, she oversees Bravo Media, Oxygen Media, Style, mun2, Sprout and Telemundo. In addition, she runs the digital properties DailyCandy and Swirl, Fandango, iVillage, Television Without Pity, and the Integrated Media Group, which includes the company-wide initiatives Green is Universal, Healthy at NBCU, Hispanics at NBCU and Women at NBCU.

Zalaznick, who started her career in media as an independent feature film producer, was named Chairman in January this year, when Comcast and GE completed a deal to create a joint venture consisting of NBCUniversal’s businesses and Comcast’s cable networks, regional sports networks, and certain digital properties.

In what promises to be an engaging and interactive presentation, Zalaznick’s opener is entitled A Case Study:  The Conscience of Television (revisited):  Why we “need” TV. Story, mis-en-scene, and characters are fundamental to what makes a “good show.” But what makes a “hit show” is dependent on the fundamental emotional need-states that an unscripted entertainment show must fulfill to engage viewers. Over time, how do various economic, demographic, and life-stage factors dictate what we “need” from TV and ultimately change consumers’ underlying TV viewing motivations?

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About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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