In this role, she oversees Bravo Media, Oxygen Media, Style, mun2, Sprout and Telemundo. In addition, she runs the digital properties DailyCandy and Swirl, Fandango, iVillage, Television Without Pity, and the Integrated Media Group, which includes the company-wide initiatives Green is Universal, Healthy at NBCU, Hispanics at NBCU and Women at NBCU.
Zalaznick, who started her career in media as an independent feature film producer, was named Chairman in January this year, when Comcast and GE completed a deal to create a joint venture consisting of NBCUniversal’s businesses and Comcast’s cable networks, regional sports networks, and certain digital properties.
In what promises to be an engaging and interactive presentation, Zalaznick’s opener is entitled A Case Study: The Conscience of Television (revisited): Why we “need” TV. Story, mis-en-scene, and characters are fundamental to what makes a “good show.” But what makes a “hit show” is dependent on the fundamental emotional need-states that an unscripted entertainment show must fulfill to engage viewers. Over time, how do various economic, demographic, and life-stage factors dictate what we “need” from TV and ultimately change consumers’ underlying TV viewing motivations?