TV

Ice-TV on the hunt for “Asia’s Next Top Model”

A pan-Asian, English-language version of the model search competition reality hit, Asia's Next Top Model, will go into production in early 2012 from Hong Kong and Singapore-based ice-TV.
November 24, 2011

A pan-Asian, English-language version of the model competition reality show, Asia’s Next Top Model, will go into production in early 2012 from Hong kong and Singapore-based media company ice-TV.

The primetime series, which has yet to be tied to a broadcaster, will search the Asia region for the “freshest new faces” to compete on the catwalk and be named the top model. The winning prize includes a contract with a top global modeling agency.

The original version of America’s Next Top Model, hosted by model Tyra Banks, is currently airing its 17th cycle on the CW network, while local series of the formatĀ are being produced in over 20 markets, including Australia, Brazil, Russia, and Greece.

Next Top Model is a genuine and proven superbrand amongst the global entertainment formats,” said David Searl, managing director, Asia, ice-TV. “This is a fantastic opportunity to deliver ice-TV’s mantra of world-class branded content to television and online audiences across the Asia region.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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