Former 2waytraffic chairman Chris Pye has launched a new formats company, Blue Touch TV, signing a distribution deal with BBC Worldwide and optioning one of its formats to Rain Media.
Blue Touch TV was set up by Pye with David Walton, who has worked in TV and advertising for 30 years, to create and develop television and cross-media formats, including game shows, reality, and interactive genres. Pye serves as executive chairman while Walton takes up the role of managing director.
The game show format The Network, co-developed by Blue Touch and Nerd TV, has contestants relying on their social networking friends to answer questions about them. BBC Worldwide has secured an international distribution deal for the format.
Meanwhile, Curveball is a quick-paced strategy quiz where contestants play game-changing curveballs. The format, developed in association with McLaren Entertainment, has been optioned in the UK by prodco Rain Media who will pitch it to British broadcasters over the coming months.
Walton said: “These initial deals and the huge amount of interest we’ve had in our whole portfolio demonstrate that Blue Touch TV is uniquely placed to deliver gripping new formats within a highly competitive market.”