VOX Germany has licensed the reality dating format Babes on the Bus from Endemol, which recently acquired the global rights to the show from NICE, the Nordic independent production alliance.
Production will begin immediately on the 40-part, 42-minute German version of the Monster Format property, which is set to premiere in the territory in 2012. VOX plans to strip weekday episodes of Babes on the Bus over several weeks.
Babes on the Bus follows 25 singles who want to swap their city lives for a simpler rural existence and a soulmate. Over a span of 10 weeks, the ‘babes’ tour the country by bus and visit small communities. At the end of each visit, the women must decide whether to stay or move on.
The deal was brokered by Jan Salling, chief operating officer and director of sales of Nordic World.
“Our belief in [Babes on the Bus] potential was confirmed when Endemol optioned it for the world, and has been strengthened still further by this licence deals with VOX,” said Morten Aass, CEO of NICE Group. “Germany is Europe’s largest and most competitive TV territory – we couldn’t have hoped for a better start to the Babes’ global road trip.”
“Babes on the Bus is an innovative and highly entertaining program. In addition to that, it deals with current social issues here in Germany. Too many women migrate from the countryside into the cities, leaving too many young and marriage-minded bachelors alone in their villages,” added Kai Sturm, editor in chief of VOX Television.