U.S. cable net History is teaming up with Verizon and commerce tech developer Delivery Agent for a contextual commerce application that will enable viewers to buy products related to and seen on programming while they watch.
The new History Shop app, available to Verizon FiOS TV subscribers, will provide viewers with the ability to use their remote controls to purchase merchandise related to and featured on such History series as Pawn Stars, American Pickers and Ice Road Truckers, among others.
Viewers will be able to access the shopping database by clicking on a History logo icon featured during programming. The viewer’s screen will then be split in two, with the right side featuring items that can be purchased, and the left side carrying the programming. For example, while watching Pawn Stars, by clicking on the icon a viewer would be able to purchase such related merchandise as classic bikes from Schwinn, and Civil War and presidential memorabilia from The Franklin Mint, as well as DVDs of the program.
“The History Shop application is an exciting first, because it enables viewers to see and buy things at the moment they’re most interested – while their favorite shows are on screen,” said Mark Garner, senior vice president, distribution business development, analytics & marketing for A+E Networks.
The news comes as online shopping platform eBay also this week announced the Watch with eBay feature built into its iPad app. The feature allows TV viewers to buy items related to the programming they’re watching via the site.