Malaysia-based food media company FriedChillies Media has launched FriedChillies Food Network, which will air cooking shows and food travelogs, as well as documentaries, dramas and kids programming.
The network will offer programming via Video on Demand, to be available on a Malaysian IPTV provider from the first quarter of 2012.
FriedChillies Food Network will feature thematic cooking shows like Simply Caroline and Street Food at Home, and food travelogs such as Street Chows.
“We’re not stopping at travel and lifestyle which is what most food network offers,” said Honey Ahmad, co-founder and content head of FriedChillies Media. “Food encompasses all aspects of life so we are [also] doing dramas, documentaries and kids’ shows.”
“It’s about time that Malaysia has its own homegrown food network for the world,” added Adly Rizal, CEO and founder of FriedChillies Media.