The MIPFormats Pitch 2012 competition, taking place in Cannes on March 31, has opened its call for entries.
Warner Bros. International Television Production (WBITVP), the exclusive sponsor of the competition, will oversee the pre-selection process to choose the final competition contestants and will spend up to €25,000 to develop the winning project.
The panel of international format experts choosing the final contestants includes execs from WBITVP, Shed Media, BlazHoffski and Warner Horizon, as well as Nathalie Wogue, a former senior executive at FremantleMedia and Endemol.
The competition is open to all creators and producers – both those working within a company and those who operate independently. Cross-media and multi-platform productions, as well as hybrid format concepts are encouraged.
Andrew Zein, senior vice president, creative format development and sales for WBITVP, said that by sponsoring the competition, “we are seeking to uncover genuinely new and original, genre defining non-scripted concepts that have the potential to travel as a format to countries small and large, developed and emerging.”
“Warner Bros.’ involvement in the 2012 MIPFormats Pitch event creates a strong and emulating competition framework, a unique and tangible perspective of project development and an exceptional opportunity for the next generation of media producers around the world to connect with the industry and enter the big league in format production,” added Laurine Garaude, director of Reed MIDEM’s television division.
MIPFormats takes place from March 30-31, in advance of MIPTV, which comes to Cannes April 1-4. To find out more about the pitch competition and how to enter, click here.