Samples to head Scripps’ international division

Jim Samples, formerly president of HGTV, is succeeding Greg Moyer, while Bob Baskerville has been named chief operating officer for Scripps' international businesses.
December 13, 2011

Scripps Networks Interactive’s international division has¬†appointed Jim Samples, formerly president of HGTV,¬†as president, succeeding Greg Moyer.

Moyer, who joined Scripps Networks Interactive three years ago, oversaw the team that launched Food Network in the UK and Asia, and extended the company’s reach into other territories in Europe, the Middle East and Africa. The company says Moyer will continue to serve as a consultant to Scripps’ international group.

Prior to arriving at Scripps in 2007, Samples served as executive vice president and general manager of Turner Broadcasting’s Cartoon Network Worldwide. He also held positions as general manager of TNT Latin America and president of Turner International Argentina. Under his watch at HGTV, the network has seen double digit growth in total audience.

Samples will report to Joseph G. NeCastro, chief financial and administrative officer.

Also, Bob Baskerville, previously general manager of Scripps Networks International, has been upped to chief operating officer of the division.

“International development is an important component of Scripps Networks Interactive’s long-term growth strategy,” said NeCastro. “With Jim Samples and Bob Baskerville at the helm, we have the right combination of creative and disciplined leadership needed to move our international ambitions forward. Together, they will be exploring new partnerships, broadening our global distribution footprint and developing our digital content strategy as we strive to serve international media across the globe.”

Scripps recently acquired a 50% stake in UKTV, and is preparing to launch Food Network Indonesia, bringing the brand into five Asian countries over the course of one year.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.