2012 marks the 15th year of realscreen‘s existence and, as one would expect, the evolution of the brand has mirrored that of the non-fiction industry. In 1997, realscreen touted itself as the source for info “about the business of docs, infomags and lifestyle programming.” My, how times have changed.
As “The Golden Age of Non-Fiction,” one of the high-profile panels at this month’s Realscreen Summit, promises to confirm, what now falls under the non-fiction umbrella is a far broader range of programming, encompassing everything from fact-ent formats and reality TV, to “capital D” documentary. Non-fiction entertainment is now a staple for broadcasters and cable nets internationally, and it’s not only a TV phenomenon – a sizable percentage of the new niche channels coming to YouTube will be delivering non-fiction content.
In the coming months realscreen will be unveiling some exciting new initiatives and changes to existing products within our brand, to ensure that we remain not only relevant, but ahead of the pack when it comes to fulfilling our mandate to connect the non-fiction industry to create real business opportunities.
At this year’s Realscreen Summit, delegates will be introduced to realXchange, a business networking platform designed specifically for the global non-fiction community. It’s your hub to all things realscreen and offers an incredible range of features designed to allow creators, buyers and distributors of non-fiction content to interact in a meaningful way. Features include deep project histories, allowing you to share your professional resumé; rich profiles; and the ability to connect with individuals who fall into similar interest groups. Realscreen event attendees and subscribers are provided premium access to the global non-fiction community. RealXchange will soft-launch at the end of January and will be finessed in the coming months. I sincerely hope to hear your feedback directly via firstname.lastname@example.org.
There are some other changes coming, but I’ll keep you in suspense.
’til next time, go well
VP & Publisher