Former Shine International executive VP John Pollak (pictured) has been hired to head up TV and digital media company Electus’ newly-formed international division, Electus International.
In his new role, Pollak will oversee international strategy and execution for the company’s programming slate and content labels, and continue the international expansion that began a year ago with a deal between Electus and Chris Philip’s production and distribution company, Engine Entertainment. Philip, who launched Electus’ distribution arm, will remain as president of Engine and take on global scripted production duties.
“The Electus global business model relies heavily on the best in both international distribution and acquisitions,” said Electus CEO Chris Grant. “We are aggressively seeking out companies to invest in, both in the U.S. and the UK, and one of our most important selling points is that we are not beholden to any sister companies in our distribution efforts.
“We are implementing a strategy to deliver the greatest possible revenue to our creative partners,” he added. “We will not force our content through any one specific partner around the globe. For that reason, it is essential that we have the best sales team and the best leader for that team. John is, without a doubt, the right person for this job.”
Pollak added: “Electus International will be run with the same energy and passion that has guided each of us for the better part of the past decade and will be the driving force behind our daily efforts. And with no other agenda than to maximize revenue for Electus’ companies and those of our third party partners, we will be able to independently operate in an ever-changing marketplace by distributing to all traditional and new media platforms.”
Pollak previously worked with Grant and Electus founder Ben Silverman to launch Reveille International (now Shine International), part of Silverman’s former production-distribution company Reveille.
While at Shine, Pollak was responsible for the global sales and distribution of programming from Shine Group companies and droves sales for non-scripted formats such as Are You Smarter Than a Fifth Grader?, The Biggest Loser, American Gladiators, MasterChef and Shine’s first scripted series, The Listener, a copro between NBC, Fox International Channels and Canada’s CTV. Prior to that he was senior VP of international distribution and creative affairs at Reveille.