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A&E hires three for non-fiction programming team

A&E Network has hired on Nicole Reed (left), Drew Tappon (middle), and Brad Holcman (right) for executive roles in the network's non-fiction and alternative programming group.
January 6, 2012

A&E Network has hired on three execs –Nicole Reed (left), Drew Tappon (middle), and Brad Holcman (right) – to take up executive roles in the network’s non-fiction and alternative programming group.

All three executives will be responsible for developing new non-fiction series for the U.S. network, and will also oversee current A&E series. They will all report to Elaine Frontain Bryant, senior vice president of non-fiction and alternative programming for A&E.

Drew Tappon has been named the vice president, non-fiction and alternative programming. Previously a senior creative executive at Warner Horizon Television, he was responsible for developing original programming for broadcast and cable networks. He oversaw series such as The Bachelor, The Voice and America’s Best Dance Crew. Prior to Warner Horizon, he was at MTV for 12 years, and served as the senior vice president of original programming and series development.

Taking up the role of senior director of non-fiction & alternative programming is former fox21 director of creative affairs Brad Holcman. At fox21, Holcman was responsible for overseeing development of all reality and alternative programming, including Beauty and the Geek, Saved and Countdown. On the scripted side, he assisted with current TV projects Homeland, Sons of Anarchy and A&E’s Breakout Kings. Prior to fox21, Holcman worked in drama development at 20th Century Fox Television.

Nicole Reed joins as director of non-fiction & alternative programming. Reed joins A&E from Discovery Channel, where she was manager of non-fiction & alternative programming.  At Discovery she developed the series American Guns, I Faked My Own Death and Ragin’ Cajuns, as well as the Andy Samberg/Mike Rowe special Shark City.  Prior to TV development, Reed worked in independent film production.

David McKillop, executive vice president of programming for A&E, said of the hires: “Drew, Brad and Nicole are all talented executives with extraordinary track records of success in the development of unscripted programming.”

Frontain Bryant added: “The new team members are well-respected and gifted producers who bring an enormous energy and experience to the job. I’m confident that Drew, Brad and Nicole will be great additions to the non-fiction team in helping to drive our continued success in the genre.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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