People/Biz

Bravo names Bianchi VP, program planning and acquisitions

The network's former senior director of strategic program planning, Deidre Bianchi, will now oversee strategic scheduling of Bravo's programming, off-network and motion picture acquisitions.
January 11, 2012

Bravo Media has promoted former senior director of strategic program planning Deirdre Bianchi to the newly-created position of VP of program planning and acquisitions. In her new role, she will oversee strategic scheduling of Bravo’s programming, all off-network and motion picture acquisitions and serve as the conduit to NBCUniversal’s cross-platform programmers.

She will also focus on the 2012 programming slate, including the expansion of the cable network’s  interactive late night talk show Watch What Happens: Live to five nights a week.

“Deirdre’s invaluable experience and passion for television make her vital to the evolving programming landscape at Bravo,” said David Brewer, VP of program strategy and acquisitions.  “We are fortunate to have her on our formidable team that will raise the network’s programming to new heights in 2012.”

As  senior director of strategic program planning, she managed the creation and distribution of Bravo’s schedules including episodic and movies.  She was instrumental in expanding the network’s original programming to five nights a week, starting with moving The Real Housewives of Atlanta to Sunday nights in 2010. She has also played key roles in the launches of First Look Friday, Pregnant in Heels, The Real Housewives of Miami, and Chef Roblé & Co.

Bianchi is based in Bravo’s New York office.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search