People/Biz

Bravo names Bianchi VP, program planning and acquisitions

The network's former senior director of strategic program planning, Deidre Bianchi, will now oversee strategic scheduling of Bravo's programming, off-network and motion picture acquisitions.
January 11, 2012

Bravo Media has promoted former senior director of strategic program planning Deirdre Bianchi to the newly-created position of VP of program planning and acquisitions. In her new role, she will oversee strategic scheduling of Bravo’s programming, all off-network and motion picture acquisitions and serve as the conduit to NBCUniversal’s cross-platform programmers.

She will also focus on the 2012 programming slate, including the expansion of the cable network’s  interactive late night talk show Watch What Happens: Live to five nights a week.

“Deirdre’s invaluable experience and passion for television make her vital to the evolving programming landscape at Bravo,” said David Brewer, VP of program strategy and acquisitions.  “We are fortunate to have her on our formidable team that will raise the network’s programming to new heights in 2012.”

As  senior director of strategic program planning, she managed the creation and distribution of Bravo’s schedules including episodic and movies.  She was instrumental in expanding the network’s original programming to five nights a week, starting with moving The Real Housewives of Atlanta to Sunday nights in 2010. She has also played key roles in the launches of First Look Friday, Pregnant in Heels, The Real Housewives of Miami, and Chef Roblé & Co.

Bianchi is based in Bravo’s New York office.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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