People/Biz

Bravo names Bianchi VP, program planning and acquisitions

The network's former senior director of strategic program planning, Deidre Bianchi, will now oversee strategic scheduling of Bravo's programming, off-network and motion picture acquisitions.
January 11, 2012

Bravo Media has promoted former senior director of strategic program planning Deirdre Bianchi to the newly-created position of VP of program planning and acquisitions. In her new role, she will oversee strategic scheduling of Bravo’s programming, all off-network and motion picture acquisitions and serve as the conduit to NBCUniversal’s cross-platform programmers.

She will also focus on the 2012 programming slate, including the expansion of the cable network’s  interactive late night talk show Watch What Happens: Live to five nights a week.

“Deirdre’s invaluable experience and passion for television make her vital to the evolving programming landscape at Bravo,” said David Brewer, VP of program strategy and acquisitions.  “We are fortunate to have her on our formidable team that will raise the network’s programming to new heights in 2012.”

As  senior director of strategic program planning, she managed the creation and distribution of Bravo’s schedules including episodic and movies.  She was instrumental in expanding the network’s original programming to five nights a week, starting with moving The Real Housewives of Atlanta to Sunday nights in 2010. She has also played key roles in the launches of First Look Friday, Pregnant in Heels, The Real Housewives of Miami, and Chef Roblé & Co.

Bianchi is based in Bravo’s New York office.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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