Bravo names Bianchi VP, program planning and acquisitions
Bravo Media has promoted former senior director of strategic program planning Deirdre Bianchi to the newly-created position of VP of program planning and acquisitions. In her new role, she will oversee strategic scheduling of Bravo’s programming, all off-network and motion picture acquisitions and serve as the conduit to NBCUniversal’s cross-platform programmers.
She will also focus on the 2012 programming slate, including the expansion of the cable network’s interactive late night talk show Watch What Happens: Live to five nights a week.
“Deirdre’s invaluable experience and passion for television make her vital to the evolving programming landscape at Bravo,” said David Brewer, VP of program strategy and acquisitions. “We are fortunate to have her on our formidable team that will raise the network’s programming to new heights in 2012.”
As senior director of strategic program planning, she managed the creation and distribution of Bravo’s schedules including episodic and movies. She was instrumental in expanding the network’s original programming to five nights a week, starting with moving The Real Housewives of Atlanta to Sunday nights in 2010. She has also played key roles in the launches of First Look Friday, Pregnant in Heels, The Real Housewives of Miami, and Chef Roblé & Co.
Bianchi is based in Bravo’s New York office.