Veria Living hires two senior execs

The New York-based wellness and lifestyle net has appointed Paul Cestari as assistant general manager and VP, and Sandeep Krishnamurthy as head of OTT (over-the-top) distribution, to oversee the company's year-long strategic content and distribution expansion.
January 11, 2012

Wellness and lifestyle network Veria Living has hired Paul Cestari to be its assistant general manager and VP and Sandeep Krishnamurthy to be its head of OTT (over-the-top) distribution, to oversee a year-long strategic content and distribution expansion.

Both appointments are effective immediately. “These additions are quite meaningful, as we put together a strong team of industry veterans to lead Veria Living into 2012,” said Suresh Bala Iyer, CEO of Asia TV USA, which oversees operations for the network.

“This, along with the recently-announced creation of a $250 million fund for content development, production, coproduction and acquisition for Veria Living, are just the first major steps being taken as we head into the official re-launch of this brand and its continued expansion.”

Cestari, a cable industry veteran, will pursue new linear distribution opportunities for Veria Living. Prior to joining the company he was senior VP of sales and new business development at cable TV marketing agency Eclipse Marketing.

Krishnamurthy, meanwhile, will head up OTT distribution for Veria Living and sister network Zee TV and focus on new digital and mobile opportunities for both nets.

Prior to joining Veria, he held several executive roles, including general manager of the South Asian business at DISH, senior director of business development at an online video start-up owned by South Africa’s MIH, consultant with Willow TV and launch manager for international television on U.S. cable systems at International Media Distribution, a Comcast Company.

Both Cestari and Krishnamurthy are based in the company’s New York headquarters.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.