New York-based Leftfield Pictures has hired Ed Simpson (pictured) for the newly-created role of head of business development, to oversee corporate development and branded entertainment deals for the Pawn Stars producer.
He will also explore potential acquisition opportunities of other indie prodcos. A veteran development exec from the United Kingdom, Simpson served as executive producer of development at the BBC where he developed several international formats and produced Top of the Pops.
He also ran a branding consultancy from 2003 to 2007, brokering deals for shows with Microsoft, British Airways, Estee Lauder, BMW and others. Prior to that he worked at RDF Media (Zodiak) on series such as Wife Swap and Nanny 911.
“Ed’s unique background, which encompasses TV development and production, as well as finance, marketing and brand partnerships, makes him a terrific fit for Leftfield, especially at this pivotal time in our evolution,” said Brent Montgomery, the company’s founder and executive producer.
“Leftfield’s franchises continue to grow across various networks, and our development and production is expanding in scope and size.”
Aside from History’s Pawn Stars, Leftfield produces the franchise’s spin-off, Cajun Pawn Stars, American Restoration, the upcoming ABC series Ball Boys, as well as Oddities, Fashion Hunters , Monster In-Laws and Truck Stop USA.