Half Yard makes exec appointments in Bethesda and New York

The Say Yes To The Dress producer has promoted Michele Kurtz and Jordana Starr and hired ex-Discovery creative director Jeff Strong.
January 27, 2012

Half Yard Productions has announced three executive appointments to its development and production teams.

In the company’s Bethesda headquarters, director of development Michele Kurtz has been promoted to vice president of development and Jeff Strong steps into the newly-created position of creative director. Meanwhile in New York, Jordana Starr has been named executive producer.

Since joining Half Yard Productions, Kurtz has overseen the expansion of the company’s development slate. She is a former journalist and spent more than a dozen years working for newspapers such as The Boston Globe, before making the jump to TV. She served as director of development at Half Yard for the past two years.

As creative director, Strong will oversee the creative direction for development projects in addition to working on show packaging and short-form content. Prior to joining Half Yard, he spent 10 years as a creative director at Discovery Channel, overseeing campaign and brand creative for series such as Deadliest Catch, Dirty Jobs, MythBusters and ‘Shark Week’ programming.
In her executive producer role, Starr will head up production for series including Say Yes to the Dress and the upcoming Randy to the Rescue for TLC. She joined Half Yard last year after managing production on a variety of series and specials, including My Super Sweet 16 and MADE for MTV and The Dr. Oz Show. In 2008, her MTV work won a Daytime Emmy for outstanding special class series.
“Creating a robust development slate for our TV partners with a team that can uncover unknown and untold stories and bring them to life is our core business,” said Half Yard principal Abby Greensfelder. “Our team has proven they can deliver with a number of new projects in the works for such networks as Discovery, History, Oxygen, Bravo, National Geographic and Spike.”
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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.