TV

Discovery’s Vehovsky to run digital strategy and emerging business unit

Gabe Vehovsky (pictured), most recently exec VP of digital media strategy and client solutions at Discovery Communications, will now lead a team designed to be "part think tank and part product and partnership development."
January 31, 2012

Discovery Communications has formed a digital strategy and emerging business division, naming Gabe Vehovsky (pictured) as its EVP.

Vehovsky, most recently Discovery Communications EVP of digital media strategy and client solutions, will now lead a team designed as “part think tank and part product and partnership development,” according to the network. The team will be tasked with managing various new digital initiatives, in collaboration with Discovery’s leadership.

In his previous role, Vehovsky developed ad strategies to monetize the company’s digital portfolio, including HowStuffWorks.com, Discovery.com and TLC.com.

Vehovsky came to Discovery through its acquisition of HowStuffWorks.com, a how-to site. Prior to that he was EVP of strategy and research for the site and was a research analyst for The Convex Group, the media technology company that sold the website to Discovery.

In addition to taking the reins of the company’s emerging business division, he’ll continue to work with Discovery’s ad sales team and clients.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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