Summit 2012: Dubuc discusses “My Life Is a Lifetime Movie”
(Nancy Dubuc at the 2012 Realscreen Summit. Photo: Rahoul Ghose)
Nancy Dubuc, president and general manager of History and Lifetime Networks, has shed further light on a forthcoming Lifetime program, My Life is a Lifetime Movie, telling attendees at the Realscreen Summit to expect “a hybrid unscripted show.”
Dubuc first revealed details of the show with the tongue-in-cheek title at Realscreen‘s Factual Entertainment Forum in Santa Monica last June, during which she called it her “favorite new project” at the time.
And in a conversation session with A&E Network and Bio Channel president and general manager Robert DeBitetto in Washington yesterday, she revealed further details about the project, which she said will be a “wink and a nod” to long-term Lifetime viewers who are familiar with the network’s well-known “women-in-peril” style TV movies.
The new project will be “a hybrid unscripted show that tells a lot of those similar stories” featuring women whose lives inspired some of the movies the network has aired in the past, Dubuc said. The series “will feature high-end recreations” and Dateline-style elements, and will act – as its title suggests – as a sort of “wink and a nod to the viewer,” acknowledging the network’s past identity, while also embracing non-fiction.
“It’s the right evolution of the brand to acknowledge to the viewer – ‘Hey, we know that you love these, we love them too, but let’s see what else we can do with the brand,’” Dubuc explained.
She added that the idea for the project came about after she met up with former Lifetime and MTV exec Liz Gateley, co-founder and co-owner of production house DiGa, but did not clarify whether DiGa was producing the series.