British producer September Films has appointed former ITV, 19 and IMG exec Bob Massie (pictured) as its head of entertainment, effective immediately.
In the new role, Massie will build on the DCD Media-owned company’s slate of shows in the United Kingdom, which includes Penn & Teller: Fool Us, It’s Now or Never, When Women Rule The World and Beauty and The Geek. He is based out of the company’s London office.
The move reunites him with former ITV colleague Simon Broadley, September’s head of development, whose presence was key to Massie’s acceptance of the job. When Massie was head of entertainment at ITV Studios, the two helped the prodco win commissions from Channel 4, Five and Sky1.
Prior to joining September, Massie spent three years running his own consultancy, Massive TV, working with Sassy Films, IMG, ITV Studios America, FIFA, James Grant Management and the Sport Entertainment & Media Group, among others.
His executive producer credits include reality docs starring David and Victoria Beckham, The Royal Variety Performance, The Big Breakfast, Friday Night’s All Wright, Blind Date and Popstars. He also created the format I’d Do Anything and set up London News Network.
“I’m flattered, excited and really looking forward to working with the team at September Films,” Massie said in a statement, “and especially cooking up ideas again with Simon Broadley, a real expert in the world of format development.”