Discovery Communications has embarked upon a partnership with Colombia’s Ministry of Information Technology and Communications (TIC) to produce content for and about Colombia, in a bid to promote and encourage TV production training programs in the country.
The agreement, which was signed yesterday in Colombia, will make it possible for Colombian content to air across Discovery’s portfolio of networks available to Colombians.
The deal was signed by Discovery Communications president and CEO David Zaslav, RTVC’s MD Francisco Ortiz, and TIC minister Diego Molano Vega.
In a statement, Zaslav said: “Colombia is a very important market for Discovery Communications, and we are building on the great programming success we have had to date.
“Discovery is committed to investing more in the local economy, collaborating with the creative community, and working with the Colombian government to produce high-quality programming about this exciting and vibrant country.”
Molano Vega added: “Discovery Communications became interested in our country because of the maturity of the local content industry and the foreign investment policy of the current government, which has made a great effort as part of its Plan Vive Digital to create quality convergent public television.”
An advisory board of Colombian and international experts will work to ensure that the topics chosen for coproductions appeal to national as well as international audiences, the parties said. The projects are intended to contribute to the development and promotion of Colombian culture, reflecting the country’s past and present.
The joint project will aim to allow national producers to gain international experience and technical skills. The partners expect to bring the first major coproduction to Discovery and Colombian public television this year.
The deal comes after Discovery recently opened an office in Colombia.