The Realscreen Factual Entertainment Forum, an event based in Santa Monica, California and devoted to unscripted programming and production, will now be known as Realscreen West.
Following the success of the most recent Realscreen Summit in Washington DC, organizers are currently in the early stages of preparation for the brand’s fourth annual West Coast conference, which also incorporates realscreen‘s Factual Entertainment Awards. The Realscreen West conference will take place at Santa Monica’s Fairmont Miramar Hotel on May 30 and 31.
“The realscreen brand has grown so strong in recent years, and we realized we were doing ourselves a disservice by not incorporating it into the event name. The brand is synonymous with building connections and driving business in the unscripted space,” said realscreen VP and publisher Claire Macdonald, in explaining what drove the decision to rebrand the conference. “It didn’t hurt that Gene Simmons pointed out to us that we were missing that opportunity when he appeared at the event last year.
“As well, many past delegates for this West Coast conference have been referring to it as Realscreen West for some time, so we felt it made perfect sense to rebrand,” she added.
David McKillop, executive vice president of programming for A&E Network; Jonathan Murray, chairman of Bunim/Murray Productions; and Brent Montgomery, owner and executive producer at Leftfield Pictures, will be part of the advisory board for the 2012 edition of Realscreen West. More board members are to be announced soon.
For more information on the event, click here.