Viacom-owned U.S. network Logo is expanding its programming focus to offer a more varied slate and has greenlit shows from Ken Mok, Go Go Luckey and DiGa, while also bringing back RuPaul’s Drag U (pictured)
The network’s new programming aims to reflect the culture shift that has occurred since Logo launched six years ago, including the push for marriage equality in the U.S., the repeal of the “Don’t Ask, Don’t Tell” legislation, and broadcast television shows featuring openly gay characters.
Lisa Sherman, exec VP of Logo, said: “Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it because many are leading fully integrated, mainstream lives. Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”
Greenlit series in production include Eden Wood’s World (w/t), a series from Go Go Luckey Entertainment that focuses on a six-year-old who retired from the pageant world to become an actress/singer/model. In each episode, viewers will see Wood and her mom help a new crop of pageant hopefuls try to win the crown.
From DiGa’s Tony DiSanto and Liz Gately is The Baby Wait (w/t), a series chronicling open adoption, from the adoptive parents’ story to the life of the biological mother, post-adoption. The series will include straight couples, gay couples and single parents.
Also on the greenlit slate is Scandalicious (w/t), a list-style series of countdown specials that promises “to review the more notorious elements of pop culture,” with commentary from comedians, experts and tastemakers. The specials are produced by Comcast Entertainment Studios, with executive producers Jay James, Betsy Rott and Elisa Rothstein.
On the development slate, meanwhile, is Wiseguys, a series focusing on the family of Michel Verdi, which includes an ex-con former Mafioso father and an assembly of family members. It is executive produced by Jenny Daly and Rob Lobl.
10×10 Productions, the producers of America’s Next Top Model, are behind Design My Dog, a studio-based reality-competition show testing the creative talents of dog owners. Each episode will challenge four different dog owners, each paired with a fashion designer, to create the latest in canine couture. Winners receive a cash prize and a dog calender contract. Ken Mok is executive producer, with J. Paul Buscemi on board as co-executive producer.
Couples therapy is at the heart of Love Lockdown (w/t), from Ellen Rakieten Productions and RelativityReal. A 24-hour intensive therapy session will determine whether the couple walks out together or are going their separate ways.
Also on Logo’s development slate is Outrageous, a series that promises to shine a spotlight on the most intriguing stories in pop culture. Meanwhile, World of Wonder’s RuPaul’s Drag U has been renewed, with an aim to expand the mission behind the series.
The makeover show will now provide its students with practical tips on hair, makeup and wardrobe. The exec producers are Randy Barbato, Fenton Bailey, Tom Campbell and RuPaul Charles from World of Wonder, and for Logo, Brent Zacky, Pam Post and Christopher Willey.
Brent Zacky, senior VP of original programming for Logo, said: “These new projects are anchored by stories that go deep into today’s world: Eden Wood has already accomplished more than most of us will in our entire lives. Wanting to start a family is a universal desire, no matter who you love. Families in business together during a recession could be the ultimate drama. And pets are now surrogate children for a lot of people – who go to great lengths to celebrate them.
“An expanded vision for RuPaul’s Drag U and shows that review the more notorious elements of pop culture fill out our diverse menu of themes that will further engage and grow Logo’s audience.”