The CW picks up Kinetic’s Perez Hilton project

The CW has acquired two episodes of Perez Hilton: Superfan, the unscripted series in which the celebrity blogger interviews pop stars Lady Gaga and Katy Perry. They will air this year as specials under the title Perez Hilton: All Access.
February 28, 2012

American broadcast network The CW has picked up two episodes of an unscripted interview series starring celebrity blogger Perez Hilton.

The 4 x 60-minute series, Perez Hilton: Superfan, was originally commissioned by British broadcaster ITV2 and aired in December. It was produced by Santa Monica-based Kinetic Content in partnership with Scotland’s STV Productions, GroupM Entertainment and the Collective.

In each episode, the celeb blogger profiles pop stars such as Lady Gaga, Katy Perry, Kelly Rowland and Enrique Iglesias. Speaking to realscreen, Kinetic Content CEO Chris Coelen said the CW picked up the episodes starring Gaga and Perry and will air them sometime over the next several months under the title Perez Hilton: All Access.

“He’s a great personality and a great fit for who they are and who their audience reaches,” Coelen said of the youth-skewing net’s acquisition of the episodes. He added that the interview format has the potential to brand Hilton as a kind of Barbara Walters for the CW’s young demo, but he couldn’t directly confirm if more episodes are in the works.

“I think that you will see more of them,” Coelen said.

The series was executive produced by Coelen, Hilton, STV’s Alan Clements, GroupM’s Richard Foster and Tony Moulsdale, and The Collective’s Steven Grossman along with Kinetic’s Jennifer Danska and Matilda Zoltowski. DRG is its international distributor.

Kinetic has two more unscripted broadcast series on the air so far this year: You Deserve It on ABC, which premiered in November, and Betty White’s Off Their Rockers, coming to NBC in April.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.